Pricing Strategy

From anchor precision to LLM-driven purchase agents, the rules of B2B pricing are being rewritten. Here's what the research actually says.

LLM agents are reshaping how prices are set, negotiated, and perceived. Here's what the research says about pricing strategy in the age of autonomous AI buyers.

Static pricing is losing ground to dynamic, AI-informed models. Here's what the research says about anchor precision, expert perception, and performance-based b

Academic research reveals how price precision affects negotiations differently for experts vs amateurs, fundamentally changing how SaaS companies should approac

Precision anchoring, fairness perception, and expertise levels fundamentally alter how customers respond to AI product pricing. New research reveals counterintu